BUSINESS UNDERSTANDING

Our approach to solutions begins with a thorough understanding of the nature of the business, its opportunities, and the challenges it faces. An in-depth analysis of the 4 Ps is always the starting point. Then we scrutinize the brand’s historical performance to arrive at where it stands, any course correction that might be needed, and what journey lies ahead.

A scan of the category trends follows next, so as to identify potential opportunities and events that can be capitalized on. Fueled by such data that cuts across industry segments and markets, we are able to give our partners the solutions they need, rather than what they might seem to want.

Fueled by data that cuts across industry segments, and markets, we are able to give our partners the solutions they need, rather than solutions they might seem to want.

CONSUMER INSIGHT

This is where our strategy team really flex their muscles. Our research into consumers, and their behaviour is multi-pronged – delving into qualitative, quantitative, brand and category perception, and sentiment analysis.

And, we don’t stop there. We also dig out the most relevant and the most reliable reports, sourced from best-in-industry databases. To sum it up, this methodology is what helps us discover insights that are real, and sure to make an impact.

MEDIA

Media, especially digital media, is ever-evolving. So are the people who make up our media team. Keeping track of the changing digital landscape, discovering new platforms and features, buying the best inventory at a better price, ensuring all objectives are met – these are a few of the things they do.

Add to it, cutting-edge tools for deployment and optimisation, and what we have is a department that ensures maximum ROI for every kind of budget.

TECHNOLOGY

Our technological expertise is multi-faceted. Right from website development to product development to even experiential tech, we do it all. And we don’t stop there. We also invest in proprietary tools and suites, and also invest time in developing them.

Victara Labs, as we call it, is actually a bunch of nerds who never stop learning. And they are the reason why we are always abreast of the latest innovations, if not one step ahead.

CREATIVITY

Yes, it may sound immodest. But we do pride ourselves in hiring the perfect mix of talent and experience. Copy, design, content, motion graphics, video, you name it – We have a team that will do it better than most.

Because we know that the answer to a business challenge could be just about anything. A film, a hoarding, an interactive experience, or even a humble social media post. No matter what it may be, when it comes to the quality of the output, we strive to set benchmarks, rather than meet them.

DATA

It’s not a magnifying lens we use here. At Victara, data analysis goes beyond just figuring out what works, or what doesn’t. When we analyse data, we put it under a microscope.

Armed with cutting-edge tools and relevant on-ground research, we analyse data of every kind – sales figures, industry benchmarks, consumer spending, and more. The objective is simple. To give our partners well-defined action points that ensure efficiency, and measurable results.