In business today, answering the question, “What is a UX strategy” is not as easy as it sounds. The term “user experience,” or “UX” is used to represent pretty much all of the qualities of a decent digital product or service. Any quality that makes an app or website more meaningful to its end-users could be deemed as a component of an over-arching UX strategy.
From its look and feel to the way it fits into your users’ lives: terms like UX design and UX strategy encompass a variety of details in today’s verbiage. So, what exactly is a UX strategy?
According to reputed design agency Nielsen Norman Group, it is a 3-part plan. The three primary components of this plan are:
Practical Vision and Goals
A brand must have a clear understanding of its current market status, what they are trying to achieve, and the roadmap to get there. This includes understanding the key problems of its target users/customers and devising ways to support their broader needs.
Define Success
Once a brand has a clear idea of what “success” should be in terms of addressing user needs, it must establish definite ways to measure progress. Goals, KPIs, and other metrics must be defined to measure UX improvements.
A Comprehensive UX Design Plan
Finally, a brand must have the plan to ensure that it can accomplish each goal on the path to UX success. These goals should be broken down into simple objectives and milestones. This aspect of creating a UX strategy helps designers prioritize specific tasks and address any persistent uncertainties related to their UX design.